Steamulo

SEO Audit

Full SEO audit of the opcoep.fr website (technical, semantic, competitive, editorial) and a search-optimisation roadmap, ahead of the redesign.

Consulting & DesignDevelopmentSEOAccessibility
2021Voir le projet

Context

Born from the 2020 reorganisation of the OPCAs, OPCO EP had quickly launched an « interim » website that did not reflect its ambitions in terms of audience, content and design. OPCO EP sought a partner to co-build a site meeting its goals of positioning, reputation, service promotion and audience loyalty.

Ahead of the redesign, Steamulo carried out a full SEO audit to adapt journeys and pages for optimal search performance.

Our approach

01

Initial SEO audit

A full assessment: technical analysis (HTML structure, meta tags, canonical, indexing, mobile-first), semantic audit (keywords, uncovered intents), competitive analysis and editorial diagnosis (linking, structure, readability).

  • Technical analysis

  • Semantic audit

  • Competitive analysis

What came next

Following this audit, OPCO EP renewed its trust in Steamulo by entrusting it with the project management of all its internet and intranet websites.

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