Steamulo

SEO Audit — European Solidarity Corps

Full SEO audit of the corpseuropeensolidarite.fr portal: technical, semantic and editorial diagnosis, plus an operational roadmap to improve visibility among young people.

Consulting & DesignDevelopmentCloud
2024Voir le projet

Context

As part of its mission to inform and promote European volunteering, the Agence du Service Civique runs the corpseuropeensolidarite.fr website, a showcase for solidarity mobility schemes across Europe. The portal primarily targets young people aged 18 to 30, host organisations and institutional stakeholders.

To improve the site's visibility among its target audiences and enhance the browsing experience, the Agency called on Steamulo to carry out a full SEO audit: establish a technical, semantic and editorial assessment of the site's search performance, and propose an operational roadmap.

Project challenges

The audit pursued a twofold ambition: improve organic search performance to increase the site's visibility on the themes of volunteering, European mobility and youth engagement, and structure the content to better match users' search intent.

Specific challenges identified

  • Partial indexing of some key pages
  • Site structure hard for search engines to read
  • Content poorly optimised for SEO (titles, markup, internal links)
  • Low ranking on high-potential keywords for the target audience

Our approach

01

Initial SEO audit

A full assessment of search performance across technical, semantic and editorial dimensions.

  • Technical analysis: HTML markup, meta tags, indexing, load time, mobile-first compatibility, 404 errors, redirects

  • Semantic audit: ranked keywords, missing strategic keywords, competitive audit

  • Editorial diagnosis: content quality and structure, readability, internal linking

Expected outcomes

At the end of the audit, the Agency has a clear, operational action plan to:

  • Improve the site's ranking on strategic queries (European mobility, solidarity engagement, volunteering abroad)
  • Strengthen the readability and impact of its content
  • Grow organic audience among young profiles and partner organisations
  • Create a lasting editorial dynamic in line with SEO best practices

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